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New features for Massey Ferguson’s new generation butterfly mower

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New features for Massey Ferguson’s new generation butterfly mower

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is delighted to announce it is strengthening its hay and forage harvesting range with a choice of conditioners for its new generation butterfly mowers, along with further features to boost productivity on its widest four-rotor rake.

“Since its launch, Massey Ferguson’s hay and forage equipment has been well received by owners and dealers, earning a good reputation for productivity and efficiency,” says Jérôme Aubrion, Director Marketing Massey Ferguson, Europe & Middle East.

“These latest developments are part of our strategy of constant improvement to ensure we continue to deliver our customers exactly the right machines with specification they require. Offering a choice of conditioners for the butterfly mowers enables users to improve forage quality using the system that is most appropriate for their crops and conditions.

“Upgrades to the new generation four rotor rakes increase durability as well improve operation, helping operators form the perfect swath for following machines,” he adds.

Conditioner choice for MF DM 8612 mowers

  • Latest MF DM 8612 TL butterfly mower now available with tine (KC) or roller (RC) conditioners
  • Heavy-duty drive to conditioner
  • DUO drive roller conditioner option
  •  Adjustable conditioning intensity
  • Well proven hydro-pneumatic suspension
  • Adjustable overlap increases accuracy
  • Folds vertically to within 4m for transport.


Tine or roller conditioners

Two new tine (KC) or roller (RC) conditioner options, available for the latest 8.6m wide, MF 8612 TL mower, increase the speed of wilting, which shortens the drying process and improves crop quality.

KC tine conditioner

Crop is conditioned using four rows of flexible tines, which are 5mm longer than previously and are secured against loss to protect following machinery. These lift and process the crop against an adjustable hood, which is now made from 4mm thick steel for increased durability. Four position settings allow users to set the appropriate conditioning intensity for the crop and conditions.
RC roller conditioner

Two, intermeshing rubber rollers compress the crop on the RC conditioner. The rollers’ special, spiral profiles provide intensive, yet gentle, crop conditioning and are ideally suited to working in legumes and other leafy crops.

Adjustable roller pressure enables operators to set the conditioning intensity. The upper roller can lift up, under pre-set spring pressure, to provide protection against foreign objects.

Strong, straightforward driveline

Drive for the conditioners is taken from the main gearbox or through the implement driveline, with shear bolt protection. The RC roller conditioner is also available with optional DUO Drive, which powers both the upper and lower rollers and is particularly suitable for working in heavy and damp crop conditions.

Renowned suspension system

Massey Ferguson’s latest generation butterfly mowers are equipped, as standard, with the latest generation TurboLift hydro-pneumatic damping system. This provides the mowers with a lateral swing angle of up to 19° downhill and 30° uphill, closely following contours to protect the sward, reduce contamination and improve forage quality.

Two-position width adjustment ensures MF DM TL mowers maintain a uniform cut when working in combination with 2.8m, 3.0m and 3.10m wide front mowers. This allows operators to adjust the width of the overlap between the front and rear mower, ensuring the whole width is cut – even when working around corners.

A new mechanism allows the mowers to fold to below 4m for transport and simplifies coupling up. It also improves stability in work and enables the machine to be safely stored vertically, without any extra stands.

This attachment system also delivers reliable mower protection with a straightforward, break-back system.

Four rotor rake developments

Massey Ferguson’s flagship MF RK 1404 TRC-PRO Gen2 four rake, capable of working at widths from 10.5m to 13.8m, benefits from a number of changes that increase productivity, durability and improve ease of use.

Fully ISOBUS compliant control is provided by proCONNECT, which provides convenient operation of all the main functions include a single lift for all rotors, work/swath width adjustment as well as setting the height of the individual rotors and headland lift. It is also possible to program all the control functions on the joystick and log the area and hours worked.

To further ease the operator’s workload myMemory, a comprehensive rake management system, automatically adjusts the machine to the previous settings, for fast and convenient set-up in the field.

New features for Massey Ferguson’s new generation butterfly mower and four rotor rake

Another useful feature, gapControl, monitors the rotors’ overlap and enables operators to make precise adjustments from the tractor seat. This boosts output by ensuring the rake always operates at its maximum effective working width.

A new smart design combines style with practicality, with durable plastic covers and sheets replacing metal guards. These resist corrosion and are also less susceptible to damage.

Elsewhere new sensors monitor the steering angle as well as the lifting axle and swath width. There’s also a new option of five LED lights to improve vision when working into the night.

A straightforward folding system, easily operated from the cab, automatically ensures the rotors lift or lower only when the axle is in the correct position. As well making it easier and more convenient when changing fields, the 4m transport height makes it safer to move on the road – and is within the maximum limit for certain market.

Also Read

Kubota Unveils LX20 Series Tractor

John Deere partners with Microsoft to bring new value to Dealers

 

 

John Deere Debuts New Planting Technology & Electric Excavator

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John Deere Debuts New Planting Technology & Electric Excavator

During John Deere’s CES 2023 keynote address, the company revealed two new technologies, ExactShot™ and an electric excavator, that will help Deere’s customers be more productive, profitable, and sustainable.

“Everything we do at John Deere is focused on real purpose and real impact,” said Jahmy Hindman, CTO at John Deere. “This means we’re developing technology that enables our customers to provide the food, fuel, fiber and infrastructure that our growing global population needs.”

ExactShot allows farmers to reduce the amount of starter fertilizer needed during planting by more than 60%. The technology uses sensors and robotics to place starter fertilizer precisely onto seeds as they are planted in the soil, rather than applying a continuous flow of fertilizer to the entire row of seeds.

The electric excavator, powered by a Kreisel battery, will provide construction workers and road builders with lower daily operating costs, reduced jobsite noise, enhanced machine reliability, and zero emissions, without sacrificing the power and performance they need in a machine.

ExactShot Details:
  • ExactShot will help farmers be economically and environmentally sustainable as they work tirelessly to grow the food, fuel and fiber that we all rely on. With the global population expected to grow from 8 billion to nearly 10 billion by 2050, farmers need to increase production by 60% to 70% on today’s arable land.
  • ExactShot uses a sensor to register when each individual seed is in the process of going into the soil. As this occurs, a robot will spray only the amount of fertilizer needed, about 0.2 ML, directly onto the seed at the exact moment as it goes into the ground.
  • Across the U.S. corn crop, ExactShot could save over 93 million gallons of starter fertilizer annually and prevent wasted fertilizer from encouraging weed growth or increasing the risk of running off the field into a waterway.
Electric Excavator Details:
  • Deere’s new electric excavator, powered by a Kreisel battery, will improve reliability, performance and safety in construction. Its use on construction sites will result in fewer moving parts, less noise pollution, and fewer emissions.
  • Deere acquired a majority stake in Kreisel Electric, which created state-of-the-art battery technology for a wide range of mobile and stationary applications. Kreisel’s patented immersion cooling architecture provides unsurpassed lifetime, enhanced safety, and improved performance for battery-powered equipment.
  • Kreisel’s charging technology results in faster and lower-cost connections to the electrical grid.

Also Read

Kubota Unveils LX20 Series Tractor

New Herbicide GUSS sprayer to be available at select John Deere dealer locations

Solectrac electric tractors now available across US

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Solectrac electric tractors now available across US

Ideanomics (NASDAQ: IDEX), a global company focused on accelerating the commercial adoption of electric vehicles (EV), is pleased to announce that its subsidiary Solectrac is continuing with the rapid expansion of its certified sales and dealer network.

For the first time, Solectrac climate-smart tractors are available in Hawaii, Maine, North Carolina, Pennsylvania, Tennessee, Texas, and West Virginia. The company also continues to strengthen its position in California with two added dealers. Customers can now find Solectrac tractors coast to coast across the U.S. at 38 locations.

“Our growth strategy is working. In just six months, we saw more Solectrac tractor sales than all of last year,” said Ideanomics Mobility President, Robin Mackie. “Of course, this is no surprise. Solectrac makes the best electric tractor – it’s powerful, quiet, and zero-emission. By expanding our dealer network, we are making it as easy as possible for customers to see, touch, test, and ultimately own one.”

The new dealer partners include Bacon Universal Co., Inc. (Hawaii), Bangor Tractor & Equipment (Maine), Beeler Tractor Co. (Calif.), Bill’s Tractor and Equipment, LTD. (Texas), Cox Tractor Co., Inc. (Tenn.), N&S Tractor (Calif.), O.P.E. of America, Inc. (N.C.), PowerPro Equipment (Pa.), and Tractor Pros (W.Va.). With the addition of these new dealers, Solectrac tractors are available at 16 dealers across 15 states. Enabled by its fast-growing dealer network, Solectrac has been able to sell every tractor that rolls off the assembly line.

To support its expanding number of dealers and growing customer base, Solectrac has developed a first-to-market, online total cost of ownership calculator called SolecSave. SolecSave provides customers with a clear picture of the total cost of owning an electric tractor vs. a combustion engine tractor and provides information on available incentives and grants to buy an electric tractor.

This tool is the latest example of how Ideanomics and its subsidiaries are providing customers with resources to navigate the complexity of fleet electrification, such as WareSmart for warehouse operators in Southern California.

Solectrac is developing several additional new tractor models with plans to introduce the first new model in 2023. The company recently moved into a new, larger facility, which will significantly enhance its manufacturing and assembly capacity once up and running including a well-stocked parts warehouse and service training center. Additionally, Solectrac established a partnership with Nolan Manufacturing to support its growing demand along the east coast.

Ideanomics is solving the complexity of fleet electrification by bringing together high-performance electric vehicles, charging infrastructure, and financing solutions under one roof. The company views Solectrac’s electric tractors as a flagship solution for the fast-growing, high-value off-road vehicle market.

Ideanomics is committed to supporting the growth of Solectrac, which includes exploring opportunities to incorporate technology from Energica, maker of the world’s best electric motorcycle, into the next generation of Solectrac tractors.

Also Read

Kubota Unveils LX20 Series Tractor

New Herbicide GUSS sprayer to be available at select John Deere dealer locations

Kubota unveils LX20 Series Tractor

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Kubota unveils LX20 Series Tractor

Kubota Tractor has announced the addition of its new LX20 Series of tractors, adding two new models – the LX3520 and LX4020 – as well as the expansion of its L02 Series, introducing the new L2502 and L4802 models to the company’s compact tractor line.

The new models were unveiled at the 2023 National Farm Machinery show in Louisville, Kentucky, and will be available nationwide at authorized Kubota dealers later this spring, the company reports.

“Kubota’s compact tractor line is built with outstanding quality, performance, comfort and durability in mind, and these latest model additions are no exception,” says Beau Woodbury, Kubota LX, L Series product manager.

“With each new release and update, the LX20 and L02 Series tractors continue to make incremental improvements, while maintaining their market position and outstanding user experience. Their versatility makes them invaluable property maintenance tools for easy material handling and transport, due to implements that can be added.”

Designed with both residential and commercial operators in mind, the Kubota LX20 Series tractors add 35- and 40-HP configurations – which allows for greater variety of performance-matched implements – and boast an array of operator-centric features, from an updated cabin area to new grips and easier-to-maneuver controls.

Both LX20s feature a redesigned transmission aimed at significantly reducing HST noise for the operator, while an auto throttle helps the tractor to drive with ease. The LX20 Series also features a wider front axle as well as a performance matched front loader designed to further improve ease of operation and maneuverability.

In addition, a dual engine memory switch allows the operator to preset their preferred RPMS and have the engine match that speed. New mower decks are available for both LX20 models, with integrated wash port attachments to make cleaning under the deck easier.

Two new models join Kubota’s legacy Standard L Series compact tractor line with the addition of the L2502 and L4802 – available in either HST or gear drive transmission in 2WD or 4WD.

The L2502 and L4802 models are equipped with operational updates to optimize the overall user experience, reports Kubota. Both models feature: brakes relocated to the left side for ease of use; a new loader; and new bucket options.

In addition, the L2502 and L4802 tractors feature LED headlights and side work lights, an improved suspension seat, rubber floor mats and the option to elevate comfort (with updated arm rests) to further enhance the new, sleek styling of these machines. The L2502 HST models also feature an independent PTO switch.

Both the LX20 and L02 Series include new Trac Loader II tires made by Titan International. Kubota Tractor has entered into an exclusive agreement on select sizes of Titan’s new Trac Loader II tires for both its compact and utility tractor models.

The tires feature a modern design with improved cleanout and are optimized for performing a variety of snow, ice, turf or mud applications. Titan and Kubota’s logos are integrated into the sidewall and tread pattern of the tire.

Also Read

New Herbicide GUSS Sprayer To Be Available At Select John Deere Dealer Locations

John Deere Partners With Microsoft To Bring New Value To Dealers

New Herbicide GUSS sprayer to be available at select John Deere dealer locations

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New Herbicide GUSS sprayer to be available at select John Deere dealer locations

GUSS™ Automation has introduced the first and only autonomous herbicide orchard sprayer – Herbicide GUSS, available at select John Deere dealers.

This high-tech herbicide sprayer removes the driver from the vehicle to eliminate exposure to the chemical being sprayed.

A single operator can monitor any combination of up to eight GUSS, mini GUSS or Herbicide GUSS sprayers on a laptop computer from the safety of their vehicle.

With growers looking to improve productivity, increase precision and efficiency, reduce operational and overhead costs, and enhance worker safety, Herbicide GUSS is the solution to meet and exceed these needs.

Herbicide GUSS uses LIDAR technology to stay in the row. Nine sensors on the sprayer detect, target and spot spray weeds on the orchard floor, which reduces material usage and drift during application. Reducing the amount of material being sprayed increases safety for the operator, environment and food produced.

“The announcement of Herbicide GUSS underscores why we are so excited to have GUSS as part of our High Value Crop solutions portfolio,” said Greg Christensen, John Deere Marketing Manager for 5 Series Tractors and High Value Crops. “The GUSS team has years and depth of experience in the high-value crop spraying business.

They were their own first customers, so they are able to solve true customer needs very quickly. Orchard and vineyard customers in the high-value crop space face many labor, safety and sustainability challenges. GUSS, Mini GUSS and now Herbicide GUSS can help producers overcome these challenges.”

Herbicide GUSS is 23.5 ft. long, 6.5 ft. tall and ranges from 8.3 to 19 feet wide depending on the boom extension. The hydraulic-controlled, height-adjustable booms accommodate 18- to 22-foot row spacing and tilt for varying berm sizes. The breakaway booms prevent damage to trees and crops.

“Growers have been asking for an autonomous herbicide machine. We took that concept to the next level by implementing weed detection technology to give the grower a machine that provides immense value. Lower chemical usage helps the grower reduce costs and is a benefit to the environment,” said Gary Thompson, COO at GUSS Automation.

Also Read

John Deere Partners With Microsoft To Bring New Value To Dealers

Farm Machinery Manufacturer Kubota Invests In France-Based AgTech Company

John Deere brings modern cloud benefits on-premises and at the edge with hybrid data services enabled by Azure Arc

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John Deere brings modern cloud benefits on-premises and at the edge with hybrid data services enabled by Azure Arc

The iconic green and yellow John Deere tractors are a familiar sight in fields around the world. Through the company’s commitment to its smart industrial vision, the factories where the machines are made are being transformed.

Vast data stores fuel this effort—along with a well-stocked technology portfolio that spans cloud platforms, on-premises datacenters, and edge devices at the factories. John Deere’s modernization strategy makes the most of its assets while cultivating a path for the future.

An Azure hybrid cloud solution helps connect the dots across all these environments and puts the power of the cloud to work in the company’s existing infrastructure. The result is a unified view of operations across platforms that pivots on Azure Arc, a set of technologies that’s helping John Deere to optimize manufacturing operations. Together with Azure Arc–enabled SQL Managed Instance, the hybrid solution helps accelerate innovation and drive down operational costs.

Cloud-native patterns and practices help us deliver the factory solutions that are a key to our future success. Azure Arc–enabled data services help make this possible for us.

Jason Wallin: Principal Architect

John Deere

Acres of data at an agricultural giant

From the invention of the first commercially successful steel plow in 1837 to the current-day use of connected robots, John Deere puts innovation—and terabytes of precision data—to use in making its customers successful. According to Jason Wallin, Principal Architect for Infrastructure and Operations at John Deere, “In agriculture, it’s really only John Deere that seamlessly connects machines, people, technology, and insights to give our customers the advantage.”

That advantage is based in research that shows the value of big data in giving farmers a competitive edge. Farming faces huge challenges from volatile weather, weeds, pests, and diminishing resources. For the last decade, John Deere has helped customers collect and use data related to many aspects of their work—from weather and soil conditions to the equipment life cycle. Farmers use this information to manage their fleets, improve productivity, and create a sustainable living for today’s farming generation and for those of the future.

With so much data distributed across locations worldwide, it’s no longer business as usual at the 185-year-old company. “We’re always looking for ways to optimize our use of technology and help our customers with the challenges they face,” Wallin says.

Cloud modernization inspires on-premises aspirations

The company began exploring new strategies to support its digital goals and started an internal initiative to modernize IT.

“To create these digital solutions, we have to manage and process terabytes and terabytes of data,” notes Pinkal Patel, a Solution Architect in John Deere’s Infrastructure and Architecture organization. “Putting so much data into a datacenter is a challenge to scale and manage since those databases are dispersed across our worldwide locations. As we looked ahead, we were thinking, ‘How are we going to scale this?’”

Big data has a big footprint at John Deere, spanning multiple datacenters, cloud platforms, and factories around the world. The company runs thousands of Microsoft SQL Server Enterprise Edition databases in all sizes. They support mission-critical business and financial systems, homegrown apps, and everything in between. A specialized team manages it all.

Patel led a cross-functional team of John Deere subject matter experts. “We were looking at using the cloud to provide modernization, but we also wanted to do that with our on-premises tech, as well,” he explains.

The team included Group Engineering Manager Murali Subramanian, who manages mainframe infrastructure services and on-premises databases for John Deere. The extensive SQL Server environment is his team’s domain. As he recalls, “We wanted a solution that would allow us to manage resources that are on-premises and also in the cloud through a single control plane.”

Patel, Subramanian, and their colleagues found the solution with these capabilities when Microsoft announced Azure Arc, a set of technologies that unify on-premises, hybrid, and cross-cloud infrastructures, pushing the benefits of cloud platform as a service (PaaS)—such as data services—to local datacenters. Azure Arc-enabled data services provide elastic scale, built-in business continuity features like high availability and disaster recovery, and unified management for data workloads with or without direct Azure connection.

According to Patel, “We were looking for a solution to provide a cloud-like experience for on-prem resources when the private preview of Azure Arc–enabled data services was announced. We realized that it could help support our modernization journey. We were one of the early adopters.”

Azure Arc–enabled data services is a tool we’re using to help us achieve our goals in modernizing our IT environment to support the John Deere tech stack.

Pinkal Patel: Solution Architect

John Deere

A move to modernize using Azure Arc–enabled data services

Azure Arc–enabled SQL Managed Instance and Azure Arc–enabled PostgreSQL Hyperscale are designed for hybrid work environments. They provide the benefits of a fully managed data service and cloud-like elasticity across environments, whether on-premises, in the cloud, or at the edge. Data services are also evergreen—automatic updates are applied according to the company’s policies, so John Deere no longer faces end-of-support disruption.

“That feature alone really simplified the patch and update model for us,” recalls Wallin.

For John Deere, Azure Arc–enabled SQL Managed Instance bridges the gap between cloud and on-premises operations. Designed to run in containers on Kubernetes, Azure Arc–enabled SQL Managed Instance is a service that can be created on John Deere’s existing infrastructure. It comes from the same code base that powers the core Microsoft SQL engine. The common features make it straightforward for the John Deere teams to lift their existing SQL Server workloads with minimal application and database changes and shift them to Azure Arc–enabled SQL Managed Instance running in their existing Kubernetes distribution. The teams install a set of code in their development environment, including an Azure Arc data controller that operates as the local control plane for any data management operations.

“In our on-premises Kubernetes cluster, we quickly started provisioning our first data controller node and created the first instance,” Patel reports. The teams also tested performance, comparing a workload running on SQL Server to Azure Arc–enabled SQL Managed Instance. Performance was comparable or better with the new approach.

Initially, the engineers looked to Microsoft for help. “That engagement was very helpful when we started, and we soon got the hang of it,” Patel notes. Diving deeper into the capabilities, the team began exploring how to add scale and connect to the existing continuous integration and continuous deployment (CI/CD) pipelines based on Azure DevOps and Azure Pipelines.

Wallin notes that they can run modern, cloud-native patterns within Kubernetes using the company’s existing hardware and facilities. “Azure Arc gives us modularity. We can deploy everything via infrastructure as code, much as we can in the cloud.”

That means developers at John Deere can meet the needs of manufacturing even faster. Using Azure Resource Manager templates, they can create databases on demand. “Now the product groups don’t need to go through a central IT team to provision resources,” Patel explains. “With Azure Arc, it’s truly self-service.”

Azure Arc SQL Managed Instance has an impact not only on the on-premises datacenter but also on the future use cases it enables as we deploy more and more technologies into our factories.

Pinkal Patel: Solution Architect

John Deere

Unified management across environments

The modernization project gave John Deere a unified view of all the relational databases and data assets deployed with Azure Arc, even those in factories. Now the company can gradually phase out many of the monitoring and management tools it was using. Fewer software licenses translate into significant cost savings over time. The company can allocate its resources to more valuable tasks and make better use of staff time. Through Azure Arc, IT administrators also get logs and telemetry from Kubernetes, helping them to analyze the underlying infrastructure capacity and health.

“When you’re physically sending support people out to all the locations where we run SQL Server, it just doesn’t scale,” explains Patel. Azure Arc provides a single pane of glass—that is, one control plane that enables the company to manage its global environments efficiently.

Azure Arc also helps John Deere meet its high governance and compliance standards for apps, infrastructure, and data. Patel observes that it’s one thing to deploy policies consistently in a single datacenter—and another thing entirely in John Deere’s hybrid environment.

“With Azure Arc, we’ll be able to successfully deploy and manage our environments very effectively,” he adds.

Meanwhile, the IT administrators responsible for day-to-day management of the company’s SQL Server environments are getting a reprieve. “They’ll have more interesting things to do,” Wallin suggests, “and can move up the stack to work on automation, container management, and more exciting technologies.”

With Azure Arc, we’ll be able to successfully deploy and manage our environments effectively.

Pinkal Patel: Solution Architect

John Deere

The smart industrial journey continues

The journey continues as John Deere teams continue to roll out Azure Arc–enabled data services. “Every factory is part of the company’s smart industrial focus by deploying operation technologies,” Patel offers. “We foresee the need to deploy local SQL Server instances, the compute, and the applications in these factories to support this initiative.”

As early adopters, John Deere provided valuable input to the Microsoft product team. “We gave feedback to Microsoft about the features that were important for us,” Patel explains.

The team’s advice for other companies? Shift to cloud-first thinking and infrastructure as code. “There was a learning curve for our infrastructure teams in moving to the mindset of the cloud,” Patel remembers, “but we overcame that. The teams now know the value of infrastructure as code and managing the environment effectively.”

Effective management includes the benefit of exchanging upfront IT capital expenditures (CapEx) for the more predictable operational expenditure (OpEx) model that comes with cloud computing services. “With a pay-as-you-go model, we expect to realize cost savings,” Patel reports.

Wallin concludes, “It certainly is a very, very bright future for John Deere. Given our goals—implementing our smart industrial redesign and modernizing our factory operations—we can’t keep doing business the way we’ve always done it. We’re using technology to successfully deploy and manage our environments very effectively.”

Now the product groups don’t need to go through a central IT team to provision resources…. With Azure Arc, it’s truly self-service.

Pinkal Patel: Solution Architect

John Deere

Also Read

John Deere Partners With Microsoft To Bring New Value To Dealers

Farm Machinery Manufacturer Kubota Invests In France-Based AgTech Company

John Deere partners with Microsoft to bring new value to Dealers

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John Deere partners with Microsoft to bring new value to Dealers

John Deere is launching a new dealer business system using Microsoft Dynamics 365.

The system will provide a common technology platform for many aspects of a dealer’s business, enabling new opportunities for growth, innovation, and customer insights for dealers.

Both companies will use their expertise to deliver this new and innovative technology.

The Dynamics 365 platform is a powerful foundation for the next generation dealer business system, with the ability to be configured based on customer needs. The technology aligns with John Deere’s Smart Industrial strategy and digitalization efforts of the company and John Deere dealers.

“We are positioning dealers to align with Deere’s growing focus on technology and unlocking value for our customers,” said Siva Ganesh, vice president, John Deere Global IT. “This new, common dealer business platform will allow John Deere and our dealers to engage with each other more efficiently and gain new insights.”

John Deere’s network of independent dealers have delivered market-leading customer support for decades. Now, by pairing John Deere’s products and innovation with a more efficient and integrated technology platform the dealer network will be enabled to realize:

  • Growth through deep and actionable customer and market understanding
  • Increased operational performance through efficient processes and trusted insights
  • Enhanced system capabilities, security, scalability, and mobility
  • Exceptional and consistent customer experiences with John Deere products and services

To support these outcomes, Dynamics 365 applications will seamlessly integrate John Deere dealers’ sales, rental, aftermarket, and administrative capabilities to enable higher levels of process automation and insights for decision making.

“With Microsoft Dynamics 365, all key parts of the dealership will be connected,” said Ray Smith, Vice President, Supply Chain, Business Application and Platform, Microsoft. “Dealers will be empowered to collaborate across locations and departments. They’ll have the insights to make critical decisions, take advantage of new trends, disrupt, adapt, and reimagine what’s possible. It will also enable them to develop a more effective and efficient ecosystem to anticipate needs and take care of their customers.”

The Dynamics 365-based dealer business system is currently being developed and will have a multi-year rollout.

Also Read

Farm Machinery Manufacturer Kubota Invests In France-Based AgTech Company

New Herbicide GUSS sprayer to be available at select John Deere dealer locations

Farm machinery manufacturer Kubota invests in France-Based AgTech Company

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Farm machinery manufacturer Kubota invests in France-Based AgTech Company

Farm machinery manufacturer Kubota says it has taken a stake in Chouette, a startup in France.

AgTech company uses artificial intelligence (AI) technology to analyze images captured by cameras to detect diseases and tree vigour and, based on the data analysis, creates the optimal spray volume of chemicals by unique algorithms.

1. Background and Objectives

  • As excessive use of agrochemicals can pollute soil, water, and the atmosphere, a targetFrance-Based AgTech Company has been set to decrease the use of chemical pesticides by 50% in Europe by 2030, as part of an effort to reduce environmental impact and achieve sustainable food production.
  • In recent years, climate change has increased the occurrence of diseases in vineyards in Europe, which seriously impact the quality and yields of grapes.
  • Chouette offers a precision vineyard management solution. Chouette has developed unique AI and algorithms to analyse images taken from drones and sensors on tractors to detect diseases and tree vigour maps.
  • By applying its unique algorithms to the detected diseases spots tree vigour areas, Chouette is able to create prescription maps that once loaded in the machine, it can optimize the use of inputs. Using the map, growers can effectively prevent the spread of diseases and minimize the use of chemicals, thus reducing both the environmental impact and costs.
  • Through investment in promising startup, Kubota continues to develop advanced technologies for viticulture industry, in order to help farmers reduce environmental impact and improve the management of their business.

Also Read

John Deere Brings Modern Cloud Benefits On-Premises And At The Edge With Hybrid Data Services Enabled By Azure Arc

John Deere Partners With Microsoft To Bring New Value To Dealers

Macfrut 2023 presented in Zimbabwe and South Africa

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Macfrut 2023 presented in Zimbabwe and South Africa

The presentation of Macfrut in Zimbabwe was attended by two Ministers: Anxious Masuka, Minister of Agriculture, and Sekai Nzenza, Minister of Industry.

Presented in the capital city of Harare, the 40th edition of the international trade fair for the fruit and vegetable sector was attended by Umberto Malnati, Italian Ambassador to Zimbabwe, Antonella Marucci, Regional Director of ICE – Italian Trade Agency, and Paolo Enrico Sertoli, Head of Office at the Italian Agency for Development Cooperation (AICS), along with about 90 sector professionals, association representatives and banking institutions.

This event was organised in collaboration with Zimita, the association promoting bilateral cooperation initiatives between Italy and Zimbabwe.

Having attended the last two editions of the trade fair, Zimbabwe will also participate in the upcoming edition, to be held at the Rimini Expo Centre from 3 to 5 May, with a large delegation of companies. Sector professionals from this country, which produces blueberries, avocados, tropical fruits and horticultural crops, are especially interested in purchasing technology in order to develop crops for the regional and national market.

As part of the presentation, the Zimbabwean authorities hosted a small exhibition of horticultural crops and spices grown by local companies. The trade mission is still underway with visits to several commercial farms and packaging warehouses in Zimbabwe, and was preceded by a trip to South Africa where Macfrut was presented to local associations and entrepreneurs. South Africa has also confirmed its participation in the 2023 edition of Macfrut.

‘These were the last two trade missions in the international tour with in-person presentations of Macfrut held in 20 countries around the world, which included Central and South America, Africa and Eastern Europe,’ explains Renzo Piraccini, President of Macfrut.

‘It was a huge effort, which shows just how much this trade fair is growing internationally thanks to ICE-Italian Trade Agency, the Ministry of Foreign Affairs and International Cooperation (MAECI) and several international bodies and institutions. The diversity of Macfrut was acknowledged and appreciated by all: it is not only a business trade fair, but also an opportunity for sharing knowledge and networking that brings many countries together. This is our strength and is what makes us stand out.’

Event summary

  • Fruit & Veg Professional Show
  • 3 – 4 – 5 May 2023 – Rimini – Expo Centre

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Agri-Africa Exhibition 2023

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agrofood & plastprintpack Nigeria

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agrofood & plastprintpack Nigeria

The 8th agrofood & plastprintpack Nigeria featuring global technology leaders from 11 countries and a top level 3-day conference Nigeria investing heavily in food, packaging and plastics technology (Heidelberg / Lagos) The Nigerian agrofood & plastprintpack industry will meet again for the highlight of the year.

Organised by the German trade show specialists fairtrade, the 8th edition of agrofood &
plastprintpack Nigeria takes place from 28 to 30 March 2023 at the Landmark Centre in Lagos, Victoria Island.

Here, global technology leaders from 11 countries showcase adapted technologies and solutions for the Nigerian and West African market in the fields of agriculture, food and beverage processing, ingredients, plastics, printing and packaging. The exhibitors come from Belgium, China, France, Germany, Italy, Korea, Nigeria, Taiwan, Turkey, Tunisia and Spain.

One of the traditional highlights at agrofood & plastprintpack Nigeria being the German Pavilion, this year 21 German exhibitors will be present. The German Pavilion is presented by the German Ministry for Economic Affairs and Climate Action and supported by the German Trade Fair Association AUMA and the German Engineering Federation VDMA.

Facts & figures on the Nigerian agrofood & plastprintpack market

  • With €346 million, Nigeria in 2021 for the first time became the largest investor in food and packaging technology in Africa, ahead of Egypt (€341 million) and South Africa (€293 million).
  • Sharp increase: Nigeria’s food production has grown by 39.6% in recent years,
    from €26bn in 2016 to €36.3bn in 2020 and is expected to rise by 48% between 2021
    and 2024, from €42.3bn to €62.6bn. (Euromonitor International)
  • With €165m in 2021 (+48% compared to 2020), Nigeria is the second largest
    investor in plastics technology in Africa, just behind Egypt (€202m) and well ahead of
    South Africa (€144m). Nigeria’s plastics technology imports increased by an average of
    25% annually between 2016 and 2021.
  • At €64m in 2021, Nigeria ranks second in sub-Saharan Africa for imports of printing
    and paper technology, behind South Africa, but well ahead of other sub-Saharan
    countries.
  •  With €151 million in 2021, Nigeria is one of the three largest investors in
    packaging technology in Africa, in line with South Africa with €152 million and behind
    Egypt with € 195 million.
  • The enormous population growth from 206 million in 2022 to 411 million in 2050
    demands high sustainable investments in Nigeria’s agrofood & plastprintpack industry.
    Source for technology investment figures: VDMA 2022

Top level 3-day conference

A top level 3-day conference will yet again run alongside the exhibition. Key topics will cover beverage production & ingredients, supply chain evaluation, finance and others.

C-level speakers representing market-leading companies and institutions such as Diageo, First City Monument Bank, Access Bank, Sterling Bank, Bühler Group, Psaltry International, Simply Green, JR Africa, Niji Group, Conversations Africa, Farm Republic, … will deliver educational and entertaining sessions of the highest quality, promising immediate benefits for the audience in their day-to-day business.

3-day Packaging Masterclass by the African Packaging Organisation again co-located

As with the previous events, a 3-day Packaging Masterclass will take place parallel to the exhibition. It is organised by the African Packaging Organisation (APO), a member of the World Packaging Organisation (WPO).

The target is to teach how companies can leverage food processing and packaging for retail trade through an Executive Certificate Course in Packaging Materials and Food Packaging Technology.

Outlines Ahmed Alex Omah, President of APO: “We are delighted to partner with fairtrade to deepen participants’ knowledge in packaging materials and food packaging technology.

During the three-day programme, experts will lead discussions on topics such as sustainable packaging innovations, the need for standardised production and processing methods, access to finance and much more.”

WACCSE again co-located with agrofood Nigeria as fairtrade & OTACCWA deepen their cooperation

After the great cooperation for the 2021 and 2022 event, fairtrade &  OTACCWA, the Organization for Technology Advancement of Cold Chain in West Africa, agreed to also organize the 5th West African Cold Chain Summit & Exhibition WACCSE by OTACCWA alongside agrofood & plastprintpack Nigeria 2023.

WACCSE is the only cold chain event in West Africa, the most valuable in-depth and comprehensive B2B networking cold chain event serving the pharmaceutical, perishable farm produce, storage, and distribution industries.

Strong institutional support

agrofood & plastprintpack Nigeria 2023 enjoy the strong support of the following institutions:

Delegation of the European Union to Nigeria & ECOWAS; AHK Nigeria Delegation of German Industry and Commerce in Nigeria; APO Africa Packaging Organisation; DLG German Agricultural Society; ELAN Equipment & Leasing Association of Nigeria; FMARD Federal Nigerian Ministry of Agriculture and Rural Development; German Ministry for Economic Affairs and Climate Action; German Consulate General Lagos; IOPN Institute of Packaging Nigeria; Lagos State Ministry of Agriculture; NABC National Agency for Food and Drug Administration and Control; NABG Nigeria Agribusiness Group; NAFDAC National
Agency for Food and Drug Administration and Control; NIFST Nigerian Institute of Food Science and Technology; OTACCWA Organization for Technology Advancement of Cold Chain in West Africa; VDMA German Engineering Federation

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