The clocks are ticking. With just 48 days standing between the agricultural world and one of its most anticipated events of the year, the buzz around Agrishow 2026 is building fast.
Whether you’re a seasoned exhibitor, a first-time visitor, or an agtech startup looking to make your mark, now is the time to finalize your plans, book your travel, and prepare for five days that could define your entire year in agribusiness.
What Is Agrishow — and Why Does It Matter in 2026?
Agrishow is not just a trade fair. It is the pulse of Brazilian agribusiness — a living, breathing showcase of everything driving one of the world’s most productive agricultural nations forward.
Held annually in Ribeirão Preto, São Paulo, the fair is widely recognized as the largest agricultural technology trade show in Brazil and one of the three largest in the world.
Its 31st edition carries a powerful theme: “A Força de Nossas Raízes” — The Strength of Our Roots. That phrase isn’t nostalgia.
It’s a declaration. Brazilian agribusiness has been rewriting global records in grain production and exports for years, and Agrishow 2026 is where the industry gathers to show exactly what’s fueling that ascent: data, automation, precision, and relentless innovation.
The Numbers Behind the Hype
Before talking about what’s coming, it helps to understand what came before.
The 2025 edition — the 30th — set a record with R$14.6 billion in declared business intentions, a 7% jump from 2024’s R$13.6 billion.
More than 197,000 professionals from over 50 countries walked through those gates, with tickets selling out on most days before the event even opened.
The fair occupies a staggering 520,000 m² of exhibition space and brings together over 800 national and international brands under one roof.
Those numbers aren’t just impressive — they set the benchmark for what 2026 needs to surpass.
What’s New and What’s Returning in 2026
Agrishow Labs: Where Startups Meet the Field
Tucked inside the Technology and Innovation Arena, Agrishow Labs is the heartbeat of the fair’s future-facing identity.
In 2025, it was one of the most heavily trafficked spaces on the entire grounds — a clear signal that the industry’s appetite for precision agriculture software, autonomous machinery, and data management tools has moved well beyond curiosity into operational urgency.
In 2026, Labs doubles down on practical innovation: tools that demonstrably improve field efficiency, reduce input waste, and connect farm operations to integrated digital platforms. If you’re an agtech founder or investor, this is where you need to be.
Agrishow Pra Elas: Amplifying Women in Agribusiness
One of the most meaningful initiatives returning for 2026 is Agrishow Pra Elas — a dedicated program honoring and elevating the role of women in Brazilian agriculture.
The space brings together women from across Brazil for panels, experience exchanges, and expert-led presentations. In 2025, it drew overflow crowds. Expect 2026 to be even bigger.
The Digital Transformation of the Field
The defining narrative of Agrishow 2026 is the digitalization of agricultural production. According to SAE Brasil research on technological pathways in agribusiness, the shift is already well underway: 91% of producers now use GPS in agricultural operations, 85% use financial management applications, 76% rely on satellite imagery and agronomic management tools, and 70% apply precision agriculture practices across their operations.
Agrishow 2026 is where that transformation gets its most comprehensive showcase. Tractors, sprayers, and harvesters operating with integrated monitoring systems.
Digital platforms aggregating field data, operational costs, and equipment maintenance in real time. And drones — appearing in 61% of surveyed properties — taking on everything from crop monitoring to localized spraying.
As Agrishow president João Carlos Marchesan puts it, the fair represents “the definitive transition from reactive agriculture to precision agriculture, where every decision is based on data and every hectare is enhanced by intelligence.”
What to Expect Across Five Days
Agrishow 2026 runs from Monday, April 27 to Friday, May 1, from 8:00 AM to 6:00 PM daily. The categories on the exhibition floor span the full breadth of modern farming:
- Precision agriculture tools, sensors, and automation systems
- Agricultural machinery and equipment — tractors, harvesters, sprayers
- Seeds, fertilizers, and soil correction
- Irrigation equipment
- Livestock systems
- Biodiesel and bioenergy
- Storage infrastructure — silos and warehouses
- Financial services and rural credit
- Software, hardware, and digital platforms
- Research centers and universities
Whether your operation covers a family farm or a large-scale commercial property, the show is specifically designed to serve all scales and crop types — a distinction that makes it unique among global agricultural fairs.
Practical Information for Visitors
Location: Polo Regional de Desenvolvimento Tecnológico dos Agronegócios do Centro-Leste, Rod. Prefeito Antônio Duarte Nogueira, Km 321, Ribeirão Preto, São Paulo.
Tickets: Currently available at R$85 (full price) or R$42.50 (half-price) online. At-the-door pricing rises to R$150 full / R$75 half-price — so buying in advance is strongly recommended.
Parking: Available from R$75/day at the fairgrounds. A VIP weekly package (all 5 days) is available for R$580.
Nearest Airport: Aeroporto Estadual Dr. Leite Lopes (RAO), Ribeirão Preto.
Dress code: Business casual required. Flip flops, tank tops, and shorts are not permitted at this professional trade event.
Pro tip: Use the official Agrishow app’s interactive map to navigate the exhibition floor efficiently — and use the “Where I Parked” feature so you’re not searching the lot at 6 PM after a full day of walking.
Why the 48-Day Mark Matters
Forty-eight days is the sweet spot for serious preparation. Hotel rooms in Ribeirão Preto fill up fast. Travel packages in partnership with Agência Feiras & Congressos offer special rates that won’t last.
If you’re an exhibitor, your booth logistics, product demonstrations, and team briefings need to be locked in now.
For visitors, this is the window to map out your agenda: which exhibitors you need to visit, which panels align with your operation’s challenges, and whether Agrishow Labs or Agrishow Pra Elas deserve time on your schedule (they do).
For the industry as a whole, Agrishow 2026 arrives at a pivotal moment. Brazil’s agribusiness sector accounts for 25% of national GDP and 44% of total exports. The world watches what happens in these fields — and for five days in Ribeirão Preto, it watches what happens at this fair.
Final Word: Don’t Wait for Opening Day
The countdown to Agrishow 2026 is not just a calendar marker — it’s a reminder that the most valuable experiences at the world’s great trade fairs go to those who prepare.
The R$14.6 billion in business intentions generated at the 2025 edition didn’t happen by accident.
They happened because the right people came prepared, connected with purpose, and showed up ready to do business.
Forty-eight days. The roots are strong. The field is waiting.
Agrishow 2026 runs April 27 – May 1, 2026, in Ribeirão Preto, São Paulo, Brazil. Register and purchase tickets at agrishow.com.br.
Martin is a writer at Agrimachinery Africa specializing in agricultural machinery, mechanization trends, and farm technology across Africa. His work focuses on tractors, harvesting equipment, irrigation systems, and emerging innovations helping farmers improve productivity and efficiency. Through in-depth industry coverage, he highlights technologies shaping the future of modern agriculture.