Mahindra has unveiled three new models in Kenya a move which the manufacturer hopes will help bolster farm in mechanisation Kenya as well as strengthen its market share in the the country’s agriculture market.
The Mahindra 2025, Mahindra 6075, and Mahindra 9200, will offer 25 HP, 75 HP, and 92 HP, respectively
Simba Colt Aspire Ltd., a Simba Corporation Ltd. Company has been appointed the main distributor of Mahindra Tractors.
“We are delighted to bring Mahindra Tractors that are simply tough and efficient, to the Kenyan market in partnership with Simba Corporation Ltd.
This collaboration aims to strengthen the accessibility of Mahindra Tractors across Kenya and ensure prompt service and support. We aim to be the top choice of farmers in Kenya,” said Kedar Apte, Chief of International Operations, Farm Equipment Sector, Mahindra & Mahindra Ltd.
The partnership with Mahindra introduces a new era of efficiency, reliability, and innovation to the Kenyan agricultural sector, promising to revolutionize farming practices in the country, according to Simba Corporation, Motors Division, Group Managing Director, Naresh Leekha.
He revealed that Simba Colt Aspire Ltd has already identified key markets in the western, Nyanza, Narok, Nakuru and Mombasa regions, with immediate roll-out plans in the country that averages about 1,500 tractor sales annually.
In line with the Kenya Vision 2030 agricultural mechanization is expected to play a critical role in putting more land into agricultural production.
The country has not operated with a clearly defined agricultural mechanization policy. This, together with the existing strategies has not sufficiently addressed agricultural mechanization challenges leading to the low level of agricultural mechanization in the country.
While the normal international ratio of tractors per 100 square kilometers being 10%, Kenya’s ration stands at a mere 0.2% against the recommended global average of 25% accessibility to farmers.
Agriculture is key to Kenya’s economy, contributing 33% of GDP and another 27% indirectly through linkages with other sectors.
The sector employs more than 40 % of the total population, more than 70 % being small and medium size farmers in Kenya’s rural areas.
“We believe that our commitment to advancing better agricultural practices in the country through aiding farmers with efficient, reliable, tough, and durable tractors among other farm equipment aligns with the government’s vision of growth and productivity of the sector,” said Simba Corporation Executive Chairman Mr. Adil Popat.
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