Where Farmers Buy Tractors, Parts and Agricultural Machinery
Kenya’s agricultural sector is rapidly embracing mechanization as farmers seek to improve productivity, reduce labor costs and increase efficiency.
From the wheat fields of Narok and Uasin Gishu to the horticultural farms of Naivasha and the sugarcane plantations of western Kenya, tractors have become an essential investment for modern farming.
However, buying a tractor is about more than choosing a brand. Reliable after-sales support, genuine spare parts, trained technicians and readily available servicing can determine how productive a machine remains over its lifetime.
That’s why purchasing through an authorised and reputable dealer is often the smartest decision.
In this edition of AgriMachinery Africa’s Dealer Guide series, we highlight some of Kenya’s leading tractor dealerships, representing globally recognised brands including Massey Ferguson, Case IH, New Holland, John Deere, Mahindra and Zetor.
Whether you’re purchasing your first utility tractor for a small farm or investing in high-horsepower equipment for commercial agriculture, this guide will help you identify trusted suppliers operating across Kenya.
Our selection considers several factors, including brand representation, dealership reputation, nationwide support, after-sales service, spare parts availability and commitment to supporting Kenya’s growing agricultural sector.
Kenya Tractor Market at a Glance
| Category | Details |
|---|---|
| Major Tractor Brands | Massey Ferguson, Case IH, New Holland, John Deere, Kubota, Mahindra, Landini |
| Major Farming Regions | Uasin Gishu, Nakuru, Narok, Trans Nzoia, Meru, Nyeri, Laikipia |
| Key Crops | Maize, wheat, tea, coffee, sugarcane, horticultural crops, potatoes |
| Main Buyers | Smallholder farmers, commercial farms, contractors, agribusinesses |
| Major Agricultural Events | Nairobi International Trade Fair, ASK Shows, Agritec Africa |
| Why Dealer Support Matters | Access to genuine spare parts, warranty support, servicing, technical expertise and operator training. |
Top 10 Tractor Dealers in Kenya
1. FMD East Africa
Authorised Massey Ferguson Dealer
FMD East Africa is one of Kenya’s leading agricultural machinery suppliers and the country’s authorised Massey Ferguson dealer.
Headquartered in Nakuru, the company supplies one of the world’s most recognised tractor brands to commercial farmers, contractors and agribusinesses throughout Kenya.
The dealership offers a comprehensive range of Massey Ferguson tractors, genuine spare parts, precision farming solutions and professional after-sales support.
Its experienced technical team helps customers maximise equipment uptime through servicing, maintenance and operator training.
As part of the PanAfrican Group, FMD East Africa has established itself as a trusted partner for Kenya’s agricultural mechanisation efforts and continues to support farmers across cereals, dairy, horticulture and mixed farming sectors.
Brands
- Massey Ferguson
- Massey Ferguson Implements
Why farmers choose FMD East Africa
- Authorised Massey Ferguson dealership
- Genuine replacement parts
- Factory-trained technicians
- Nationwide support
- Strong reputation in commercial farming
Head Office: Nakuru
2. CFAO Kenya
Authorised Case IH Dealer
CFAO Kenya is the exclusive distributor of Case IH agricultural equipment in Kenya, bringing one of the world’s most respected agricultural machinery brands to local farmers.
The company has strengthened its agricultural division by investing in modern showroom facilities, expanding its service capabilities and increasing access to genuine Case IH parts.
Case IH tractors are widely recognised for their durability, advanced precision farming technologies and fuel-efficient performance, making them suitable for Kenya’s commercial grain farms, sugar estates, horticultural enterprises and mixed farming operations.
Beyond supplying tractors, CFAO Kenya provides customers with technical support, preventive maintenance, operator training and after-sales service designed to maximise equipment uptime and productivity.
The company is part of the larger CFAO Group, one of Africa’s leading automotive and industrial equipment distributors with operations across numerous African countries.
Brands
- Case IH
- Case IH Implements
Why farmers choose CFAO Kenya
- Exclusive Case IH distributor in Kenya
- Genuine spare parts and warranty support
- Factory-trained service technicians
- Modern dealership facilities
- Strong nationwide support network
Head Office: Nairobi
3. Inchcape Kenya
Authorised New Holland Dealer
Inchcape Kenya is the authorised distributor of New Holland agricultural machinery in Kenya, representing one of the world’s leading manufacturers of tractors, combine harvesters and precision farming equipment.
The company expanded into agricultural machinery by bringing the New Holland franchise into its portfolio, complementing its long-established reputation in Kenya’s automotive sector.
Through its dedicated agricultural division, Inchcape supplies a wide range of New Holland tractors designed for smallholder farmers, contractors and large commercial farming operations.
Customers also benefit from genuine replacement parts, manufacturer-backed warranty programmes and professional after-sales support delivered by trained technicians.
As farming technology continues to evolve, Inchcape Kenya is positioning New Holland as a key partner in advancing agricultural mechanisation across the country.
Brands
- New Holland Agriculture
- New Holland Implements
Why farmers choose Inchcape Kenya
- Authorised New Holland dealer
- Genuine parts and accessories
- Professional servicing
- Strong corporate backing
- Modern customer support facilities
Head Office: Nairobi
4.AFGRI Kenya
Authorised John Deere Dealer in Kenya
AFGRI Kenya is the authorised distributor of John Deere agricultural equipment in Kenya, representing one of the world’s most recognised tractor and farm machinery manufacturers.
The company supplies a broad range of John Deere tractors, precision agriculture solutions and agricultural equipment to commercial farmers, contractors and agribusinesses across the country.
With decades of experience in agricultural mechanisation across Africa, AFGRI combines premium equipment with professional after-sales support, helping customers maximise productivity and minimise downtime during critical farming seasons.
In addition to tractor sales, AFGRI Kenya provides genuine John Deere spare parts, factory-trained technicians, equipment servicing and technical support.
Farmers also benefit from access to advanced precision farming technologies, including GPS guidance and machine connectivity solutions that improve efficiency and reduce operating costs.
John Deere tractors are widely used across Kenya’s maize, wheat, dairy and mixed farming sectors, where reliability, fuel efficiency and long-term durability remain key considerations for agricultural businesses.
Brands
- John Deere Tractors
- John Deere Precision Agriculture
- John Deere Implements
- John Deere Hay & Forage Equipment
Why Farmers Choose AFGRI Kenya
- Authorised John Deere dealer
- Genuine John Deere spare parts
- Factory-trained service technicians
- Precision agriculture solutions
- Professional after-sales support
- Trusted agricultural equipment partner across Africa
Head Office: Nairobi
5. Car & General
Authorised Kubota Dealer in Kenya
Car & General (C&G) is the authorised distributor of Kubota tractors and agricultural equipment in Kenya.
With more than 90 years of experience in East Africa, the company has established itself as one of the region’s leading suppliers of engineering, construction and agricultural machinery.
Kubota tractors are recognised worldwide for their reliability, fuel efficiency and versatility, making them well suited to Kenya’s horticultural farms, dairy operations, landscaping businesses and mixed farming enterprises.
From compact utility tractors to larger agricultural models, Kubota offers solutions designed to improve productivity while keeping operating costs low.
Beyond tractor sales, Car & General provides customers with genuine Kubota spare parts, professional servicing and technical support through its nationwide branch network.
The company also supplies a range of agricultural implements and engineering equipment, allowing farmers to source complete mechanisation solutions from a single supplier.
Brands
- Kubota Tractors
- Kubota Implements
- Kubota Agricultural Equipment
Why Farmers Choose Car & General
- Authorised Kubota dealer in Kenya
- Genuine Kubota spare parts
- Nationwide service and support network
- Experienced technical team
- Trusted engineering company with over 90 years in East Africa
Head Office: Nairobi
6. Simba Colt Aspire Ltd
Authorised Mahindra Tractor Dealer in Kenya
Simba Colt Aspire Ltd, a subsidiary of Simba Corporation, is the authorised distributor of Mahindra Tractors in Kenya.
The company represents one of the world’s largest tractor manufacturers by volume, supplying a growing range of Mahindra tractors designed for smallholder farmers, commercial agriculture and specialised farming applications.
Mahindra tractors are recognised for their robust construction, fuel efficiency and value for money.
The range includes compact utility tractors, orchard models and higher-horsepower machines suited to land preparation, planting, transport and other demanding agricultural operations.
Beyond equipment sales, Simba Colt Aspire provides customers with genuine Mahindra spare parts, factory-backed warranty programmes, operator training and professional after-sales support.
The company also works through a network of authorised dealers across Kenya, helping farmers access sales and service closer to their operations.
Brands
- Mahindra Tractors
- Mahindra Implements
- Mahindra OJA Series
- Mahindra Agricultural Equipment
Why Farmers Choose Simba Colt Aspire
- Authorised Mahindra distributor in Kenya
- Genuine Mahindra spare parts
- Nationwide dealer network
- Professional after-sales support
- Factory warranty and technical expertise
- Wide range of tractors for different farming applications
Head Office: Nairobi
7.ICS AGRI Kenya Limited
Authorised Landini Dealer in Kenya
ICS AGRI Kenya Limited is the authorised distributor of Landini tractors in Kenya, representing one of Italy’s oldest and most respected agricultural machinery manufacturers.
Based in Nakuru, the company supplies Landini tractors, agricultural implements and complete mechanisation solutions to farmers, contractors and agribusinesses across the country.
Landini tractors are recognised for their robust engineering, operator comfort and versatility across a wide range of farming applications.
The product range includes compact utility tractors, orchard and vineyard models, as well as high-horsepower field tractors designed for commercial agriculture.
Beyond tractor sales, ICS AGRI Kenya provides genuine Landini spare parts, technical support, scheduled maintenance and after-sales service, helping customers maximise equipment reliability and productivity throughout the farming season.
Brands
- Landini Tractors
- Landini Implements
- Agricultural Mechanisation Solutions
Why Farmers Choose ICS AGRI Kenya
- Authorised Landini dealer in Kenya
- Genuine Landini spare parts
- Factory-backed technical support
- Professional after-sales service
- Complete agricultural mechanisation solutions
Head Office: Nakuru
How We Selected These Dealers
The dealers featured in this guide were selected based on their official brand representation, industry reputation, nationwide service capability, availability of genuine spare parts, after-sales support and commitment to supporting agricultural mechanisation in Kenya.
While this guide highlights some of the country’s leading tractor dealerships, farmers are encouraged to contact dealers directly to confirm product availability, financing options and regional service coverage before making a purchase.
Buying a Tractor in Kenya? Here’s What to Consider
Investing in a tractor is one of the biggest decisions a farmer can make. Whether you’re buying your first machine or upgrading an existing fleet, choosing the right tractor—and the right dealer—can significantly improve productivity and reduce operating costs.
Before making your purchase, consider the following factors:
Choose the Right Horsepower
Select a tractor that matches your farming needs. Smaller farms may require compact or utility tractors, while commercial grain, sugarcane and large-scale mixed farming operations often benefit from higher-horsepower models capable of handling demanding field work.
Buy from an Authorised Dealer
Purchasing from an authorised dealer gives you peace of mind. Official dealerships offer genuine equipment, manufacturer-backed warranties, factory-trained technicians and reliable after-sales support that independent sellers may not provide.
Check Spare Parts Availability
Even the most reliable tractor will require maintenance over time. Ensure the dealer stocks genuine spare parts and can quickly supply commonly used service components to minimise downtime during critical farming seasons.
Compare After-Sales Support
A reputable dealer should offer servicing, maintenance, technical assistance and operator training. Good after-sales support can extend the life of your tractor and improve its long-term performance.
Consider Financing Options
Many authorised dealerships work with banks and financial institutions to offer flexible financing solutions. Comparing available finance packages can make investing in new equipment more affordable.
Think Beyond the Purchase Price
The cheapest tractor is not always the most economical in the long run. Consider fuel efficiency, maintenance costs, resale value, warranty coverage and dealer support when evaluating different brands and models.
Match the Tractor to Your Implements
Before purchasing, confirm that your tractor has sufficient power and the correct hydraulic and PTO specifications to operate your existing implements, such as ploughs, planters, trailers, sprayers and balers.
Visit the Dealership
Whenever possible, visit the dealership to inspect the tractor, speak with the sales team and learn about available service packages. A reputable dealer will be happy to answer your questions and explain the support available after the sale.
 Pro Tip
If you rely heavily on your tractor during planting or harvesting seasons, prioritise dealers with strong spare parts availability and responsive after-sales service. Fast access to maintenance and repairs can make a significant difference when every day in the field counts, helping minimise downtime and keep your farming operations running efficiently.
Did You Know?
Kenya is one of East Africa’s leading agricultural economies, with demand for tractors steadily increasing as farmers embrace mechanisation to boost productivity and address labour shortages.
Buying from an authorised dealer ensures access to genuine spare parts, factory-trained technicians, warranty support and professional after-sales service—helping farmers maximise the lifespan and performance of their equipment.
Typical Tractor Prices in Kenya
Tractor prices in Kenya vary depending on the brand, horsepower, features and whether the machine is new or used.
Compact tractors generally cost less than larger commercial models, while premium brands equipped with precision farming technology command higher prices.
Buyers should also factor in warranty coverage, servicing, spare parts availability and financing options when comparing offers. For detailed price comparisons, see our dedicated Tractor Prices in Kenya guide
Frequently Asked Questions
1. Where can I buy a tractor in Kenya?
You can buy tractors from authorised dealerships representing leading global brands such as Massey Ferguson, Case IH, New Holland, John Deere, Kubota, Mahindra and Landini. Buying from an authorised dealer ensures access to genuine spare parts, warranty support and professional after-sales service.
2. Who is the authorised Massey Ferguson dealer in Kenya?
FMD East Africa is the authorised distributor of Massey Ferguson tractors in Kenya, supplying tractors, agricultural implements, genuine spare parts and after-sales support to farmers across the country.
3. Which company sells Case IH tractors in Kenya?
CFAO Kenya is the authorised distributor of Case IH agricultural equipment in Kenya. The company offers tractors, parts, servicing and technical support for commercial and small-scale farmers.
4. Who is the authorised New Holland dealer in Kenya?
Inchcape Kenya is the authorised distributor of New Holland agricultural machinery in Kenya. The dealership supplies New Holland tractors, genuine replacement parts and professional maintenance services.
5. Who is the authorised John Deere dealer in Kenya?
AFGRI Kenya represents John Deere agricultural equipment in Kenya, providing tractors, precision farming solutions, genuine spare parts and factory-backed after-sales support.
6. Where can I buy Kubota tractors in Kenya?
Car & General is the authorised Kubota dealer in Kenya, offering a range of Kubota tractors, agricultural equipment, genuine spare parts and nationwide service support.
7. Who is the authorised Mahindra tractor dealer in Kenya?
Simba Colt Aspire Ltd, part of Simba Corporation, is the authorised distributor of Mahindra tractors in Kenya, supplying tractors for smallholder, commercial and mixed farming operations.
8. Who sells Landini tractors in Kenya?
ICS AGRI Kenya Limited is the authorised Landini tractor dealer in Kenya. The company supplies Landini tractors, agricultural implements, genuine spare parts and after-sales services.
9. Should I buy a new or used tractor in Kenya?
The choice depends on your budget and farming requirements. A new tractor offers the latest technology, a manufacturer’s warranty and lower maintenance costs during the early years of ownership.
A used tractor can be a cost-effective option, but buyers should carefully inspect its condition, service history and spare parts availability before making a purchase.
10. Why should I buy from an authorised tractor dealer?
Authorised dealers provide genuine machinery, manufacturer-backed warranties, factory-trained technicians, original spare parts and professional after-sales support.
These services help maximise equipment reliability, minimise downtime and protect your investment over the long term.
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Martin is a writer at Agrimachinery Africa specializing in agricultural machinery, mechanization trends, and farm technology across Africa. His work focuses on tractors, harvesting equipment, irrigation systems, and emerging innovations helping farmers improve productivity and efficiency. Through in-depth industry coverage, he highlights technologies shaping the future of modern agriculture.