Martin is a writer at Agrimachinery Africa specializing in agricultural machinery, mechanization trends, and farm technology across Africa. His work focuses on tractors, harvesting equipment, irrigation systems, and emerging innovations helping farmers improve productivity and efficiency. Through in-depth industry coverage, he highlights technologies shaping the future of modern agriculture.
Agricultural mechanisation is changing the way farming is carried out across Africa.
From large commercial grain farms in South Africa to tractor-hire services supporting smallholders...
In Kenya's Mwea rice-growing region, the sound of machinery has become increasingly difficult to separate from the rhythm of rice production.
Tractors prepare the fields....
John Deere is increasingly seeing 2026 not as another difficult year for agricultural equipment, but as a potential turning point.
The company’s latest results, released...
Ask anyone who sells agricultural machinery in Africa what's holding the market back, and you'll rarely hear “farmers don't want tractors.”
You'll hear about deposits...
The global farm machinery market is entering a sharply divided phase.
In mature agricultural markets, farmers are delaying machinery purchases as weak farm profitability puts...