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Africa Doesn’t Lack Farmers Who Want Modern Equipment — It Lacks a Way to Finance Them

Ask anyone who sells agricultural machinery in Africa what's holding the market back, and you'll rarely hear “farmers don't want tractors.” You'll hear about deposits...

South Africa’s Next Farm Machinery Cycle Will Be Driven by Intensification, Not More Land

South Africa’s next agricultural machinery cycle may be shaped less by the expansion of farmland and more by the need to produce more from...

Farm Machinery Market Is Splitting in Two: High-Horsepower Equipment Struggles While Replacement Demand Builds

The global farm machinery market is entering a sharply divided phase. In mature agricultural markets, farmers are delaying machinery purchases as weak farm profitability puts...

U.S. Tractor Sales Fall 10.9% in July as North American Farm Machinery Market Remains Under Pressure

The North American agricultural machinery market is still under pressure, but the latest sales data suggests something more nuanced than a simple collapse in...

U.S. Agricultural Machinery Prices Rise 2.6% Over the Year as Equipment Costs Edge Higher

Prices for agricultural machinery and equipment in the United States increased 2.6% over the 12 months to July 2026, according to new U.S. Bureau...

Brazil’s Precision Agriculture Market Has a Technology Problem — But Not the One You Might Expect

Brazil has little to prove when it comes to agricultural scale.It is one of the world's major producers and exporters of soybeans, sugarcane, coffee,...

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